Whilst working with private or semi-private facilities, AGS's club management works with owners to develop innovative membership programmes, along with sales and marketing strategies and objectives to create a Membership Master Plan that provides managed clubs with the tools and strategies designed to attract qualified leads, sell more memberships and connect members to the club, this is geared to long term membership retention and encouraging them to refer the club to their networks. AGS also have a proven track record of revitalising membership structures within more established clubs that are no longer attracting members to their facilities.